CommerceComplex automationSeveral jobs working together: multi-stage pipelines with state, branching on rules or AI decisions, approvals or escalations, 4+ systems, AI agents that act, or reconciliation across sources. Usually rolled out in stages.

Chargeback disputes answered with a ready evidence file

For: Designer-watch e-tailer

Typical impact

Dispute win rate up to 61%

The moment a chargeback lands, the order, delivery confirmation, signature, customer correspondence and policy snapshots assemble themselves into a formatted dispute packet — filed with the processor days before the deadline. The win rate climbed from 22% to 61%.

Typical results

4 min

Evidence packet build time

100%

Chargebacks answered

5 days

Filing buffer before deadline

Figures reflect typical results for this kind of automation.

The challenge

On watches averaging four figures, every chargeback hurt. Building a defense meant two and a half hours of digging through the store, courier portal and inboxes — so 30% of disputes were never answered at all, and rushed, incomplete responses won just 22% of the ones that were.

Before and after

Before With the automation

Dispute win rate

2.8×
22%
61%

Evidence packet build time

−97%
150 min
4 min

Chargebacks answered on time

+43%
70%
100%

The automation

We connected the payment processor's dispute webhook to a Make scenario that gathers everything a defense needs: the order and payment details, the courier's delivery confirmation and signature scan, the full customer correspondence, and dated snapshots of the product page and return policy. Each item drops into the card network's preferred format as a clean packet, filed automatically five days before deadline, with the owner alerted only on high-value cases.

How it works

  1. 01

    Chargeback detected

    The processor's webhook opens a dispute case the moment a claim arrives.

  2. 02

    Evidence gathered

    Order, delivery signature, correspondence and policy snapshots pull in automatically.

  3. 03

    Packet formatted

    Everything lands in the card network's preferred layout, exhibit by exhibit.

  4. 04

    Filed early

    The packet submits five days before deadline; high-value cases ping the owner first.

  5. 05

    Outcome logged

    Wins, losses and reasons feed a dashboard that sharpens future defenses.

Starts from

  • Chargeback notices
  • Order & delivery records

Delivers

  • Formatted dispute packet
  • Filed with processor
  • Outcome dashboard

The impact

The dispute win rate nearly tripled, from 22% to 61%, and evidence packets now take four minutes instead of two and a half hours. Every chargeback gets answered — 100%, up from 70% — filed on average five days before the deadline instead of hours.

Questions about this automation

What evidence goes into each dispute packet?

The packet pulls the order and payment details, the courier's delivery confirmation and signature scan, the full customer correspondence, and dated snapshots of the product page and return policy. Each item becomes a labeled exhibit in the layout the card network prefers, so the reviewer can follow the case in order.

Does every dispute get filed automatically?

Most do. Packets are submitted to the processor about five days before the response deadline. Disputes above a value threshold the owner sets pause first and send an alert, so the owner can review the packet or add a note before filing. Every outcome is logged with its reason code for later review.

Which systems does it need access to?

It needs the payment processor's dispute webhook and submission API, the store's order records, the courier portal or tracking API, and the inbox or help desk where customer emails live. The flow runs in Make. This is a multi-step build, usually rolled out in stages, starting with the most common reason codes.

Commerce

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