Competitor prices on 1,200 SKUs are monitored daily. Within safe margin rules, store prices adjust automatically; anything that would breach the floor becomes an alert — not a silent loss.
Typical results
100%
of price changes respect the margin floor
Daily
full-catalog coverage, up from a dozen spot-checks
1
morning digest instead of a browser full of tabs
Figures reflect typical results for this kind of automation.
The challenge
The team spot-checked rival prices for a handful of bestsellers when time allowed. Prices ran too high on items losing the buy-box and too low on items that could earn more, and nobody could quantify what that guessing cost.
Before and after
SKUs with a daily pricing decision
100×Days between price reviews per product
−97%Hours on manual price checks per week
−90%The automation
We deployed a daily monitoring pipeline covering the full catalog, feeding a rules engine that knows each product's cost, minimum margin and desired positioning. Compliant price changes publish automatically to the store; anything requiring a below-floor move opens an alert with the competitor evidence attached. A morning digest summarizes every change.
How it works
- 01
Prices collected
Competitor prices for every tracked SKU are gathered daily.
- 02
Rules applied
Each product's floor, target margin and positioning rules are evaluated.
- 03
Prices updated
In-range adjustments publish to the store automatically.
- 04
Humans decide the edge cases
Below-floor situations become alerts with full context, never silent price drops.
- 05
Morning digest
A single summary of every change lands each morning — the whole catalog, reviewed over coffee.
Starts from
- Competitor prices
- Cost & margin rules
Delivers
- Price updates
- Margin alerts
- Daily digest
The impact
Pricing decisions now cover all 1,200 SKUs every day instead of a dozen when someone had time. Margin leaks from stale prices stopped, win-rate on tracked bestsellers improved, and the pricing manager works from a digest instead of a browser full of competitor tabs.
Questions about this automation
How are competitor prices collected each day?
A daily job checks the competitor product pages or marketplace listings matched to each SKU and records price and availability. Matches are set up once by barcode or model number and reviewed when a listing changes. Prices that look wrong, such as a sudden ninety percent drop, are flagged and kept out of the rules.
What stops the automation from cutting prices below our margin?
Every SKU has a floor price built from its cost and a minimum margin. Changes inside the allowed range publish to the store automatically. A move that would go below the floor is never applied by itself. It becomes an alert for the pricing manager with the competitor evidence and the margin impact attached.
What does the morning digest show?
One email or dashboard lists every price change from the last run, the competitor price behind it, the new margin and any alerts waiting for a decision. Bestsellers and the largest changes appear first, so the full catalog can be reviewed in a few minutes. This is a multi-step build, usually rolled out in stages.