HR & RecruitmentComplex automationSeveral jobs working together: multi-stage pipelines with state, branching on rules or AI decisions, approvals or escalations, 4+ systems, AI agents that act, or reconciliation across sources. Usually rolled out in stages.

Review season without the spreadsheet chaos

For: Marketing agency group

Typical impact

Cycle closed 2 weeks early

Twice a year, performance reviews meant six spreadsheets, hundreds of emails, and a cycle that always overran. We automated the whole flow — distribution, chasing, calibration packets — so the last cycle closed two weeks early with 100% completion.

Typical results

100%

Reviews submitted

40 hrs

HR admin saved per cycle

0

Spreadsheets left

Figures reflect typical results for this kind of automation.

The challenge

The group runs reviews for 240 people across four agencies. Each cycle, HR built spreadsheets by hand, emailed forms, and spent evenings chasing managers — 55 hours of admin per cycle. Only 71% of reviews arrived by deadline, calibration meetings started with missing data, and an eight-week cycle regularly stretched toward ten.

Before and after

Before With the automation

Cycle duration

−25%
8 weeks
6 weeks

Reviews in by deadline

+41%
71%
100%

HR hours per cycle

−73%
55 hrs
15 hrs

The automation

We built an orchestrator that launches the entire cycle from one kickoff date. Self-review and manager forms go out automatically from the HRIS employee list; reminders chase only the people who haven't submitted, escalating politely as deadlines near. As each department completes, the system compiles a calibration packet — scores, distributions, flight risks — and books the calibration meeting. HR watches a single live progress board instead of six spreadsheets.

How it works

  1. 01

    One-click kickoff

    HR sets the cycle date; forms and timelines generate from the live HRIS employee list.

  2. 02

    Targeted chasing

    Reminders go only to people with outstanding forms, escalating as the deadline approaches.

  3. 03

    Calibration packets

    Completed departments get an auto-compiled packet — scores, distributions and outliers.

  4. 04

    Meetings booked

    Calibration sessions are scheduled automatically once a department's data is complete.

  5. 05

    One progress board

    HR tracks every agency, form and straggler on a single live dashboard.

Starts from

  • Cycle kickoff date
  • HRIS employee list

Delivers

  • Self & manager reviews
  • Targeted chasers
  • Calibration packets

The impact

The last cycle closed in six weeks instead of eight — two weeks early — with every one of 240 reviews submitted, up from 71% on-deadline. Calibration meetings opened with complete packets for the first time, and HR's admin load dropped from 55 hours per cycle to 15.

Questions about this automation

What does HR need to set up before each review cycle?

HR picks the kickoff date, the deadline for each stage and the form templates for self and manager reviews. The automation pulls the current employee list and reporting lines from the HRIS, so every person gets the right forms and every manager sees only their own team's reviews.

Who receives reminders during the cycle?

Only people with outstanding forms. The automation checks submission status before each reminder goes out, so employees and managers who have finished are left alone. Reminders become firmer as the deadline nears, and HR can see every straggler by department on the live progress board.

What goes into a calibration packet?

Once every review in a department is submitted, the automation compiles a packet with scores, rating distributions, outliers and flagged comments, then books the calibration meeting with the relevant leaders. A multi-step build like this is usually rolled out in stages, starting with form distribution and chasing.

HR & Recruitment

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