Listing copy in four languages before the photos finish uploading

Selling to tourists and relocators means marketing in four languages, but the agency's process was painful: brief a copywriter, wait for translations, chase revisions. A listing took four days to go live, translator fees ran about ₪900 per property, and in a hot coastal market those four days often meant the buyer found it somewhere else first.

We connected the CRM to an AI content flow in Make. The moment a property is saved with photos, OpenAI reads the specs and images and writes four native-quality descriptions — Hebrew, English, French, and Russian — following the agency's tone guide rather than translating word for word. All four drafts arrive in the listing agent's WhatsApp for one-tap approval, then sync back to the CRM and publish to portals automatically.

1. 01

   Property lands in CRM

   The agent saves the specs and uploads the photo set; the copy flow triggers instantly.

2. 02

   AI reads specs and photos

   OpenAI builds a feature list from the data and the images — sea view, renovated kitchen, private parking.

3. 03

   Four drafts, one voice

   Polished descriptions in Hebrew, English, French, and Russian, each written to the agency's tone guide rather than translated word for word.

4. 04

   One-tap approval

   All four drafts arrive in the listing agent's WhatsApp; approving or requesting a tweak takes a single tap.

5. 05

   Published everywhere

   Approved copy syncs back to the CRM and pushes out to the portals and website automatically.

Copy in four languages is ready about three minutes after intake, and listings that took four days to go live publish the same day. Translator spend falls to near zero, a team can typically grow from 18 to 26 listings a month without hiring, and international inquiries per listing tend to climb.