Agencies serving international buyers receive inquiries in Hebrew, Russian, French and English, and lose deals in the translation gap. AI routing detects language and intent, replies natively within seconds and hands each buyer to an agent who speaks their language.
Typical results
4
Languages handled
+60%
Viewings booked
24/7
Inbox coverage
Figures reflect typical results for this kind of automation.
The challenge
Inquiries arrived around the clock in four languages, into one shared inbox and one WhatsApp number. A Russian-speaking buyer might wait hours for the one agent who could answer, French emails sat unread over weekends, and the team estimated a quarter of inbound leads went cold before anyone even understood what was being asked.
Before and after
First reply time
−99%Leads lost to language gaps
−92%Viewings booked
+60%The automation
Every inbound WhatsApp message and email now flows through an AI layer that identifies the language, classifies intent — buying, renting, selling, or general — and extracts the property reference. Within seconds the buyer receives a fluent reply in their own language confirming the details and asking one qualifying question. The conversation is then routed to the matching native-speaking agent with a full translated summary, and everything logs to the CRM automatically.
How it works
- 01
Message in
A WhatsApp message or email arrives in Hebrew, Russian, French, or English — at any hour.
- 02
Detect
AI identifies the language, classifies the intent, and extracts the property being asked about.
- 03
Reply in seconds
A fluent reply in the inquirer's own language confirms details and asks one qualifying question.
- 04
Route
The conversation lands with the matching native-speaking agent, with a translated summary attached.
- 05
Log
Every exchange, language tag, and qualification detail syncs to the CRM automatically.
Starts from
- WhatsApp inquiries
- Email inquiries
Delivers
- Native-language reply
- Right agent routed
- Everything logged to CRM
The impact
First replies go out in under two minutes in the inquirer's own language, around the clock. Leads lost to language gaps typically fall from roughly a quarter to almost none, viewings booked per month can rise around sixty percent, and agents only pick up conversations they can actually hold.
Questions about this automation
Which languages can the AI handle?
The setup covers the languages the agency's buyers actually write in, such as Hebrew, Russian, French and English. The AI detects the language of each WhatsApp message or email, replies fluently in that same language, and keeps a language tag on the CRM record so later messages continue in it.
How is each inquiry routed to the right agent?
The AI classifies the intent as buying, renting, selling or general and picks out the property being asked about. Routing rules then match the inquiry to an agent who speaks the buyer's language and handles that type of deal. The agent receives a translated summary, so the context is clear before they reply.
What does the first automatic reply say?
Within seconds the inquirer gets a short reply in their own language that confirms the property they asked about and asks one qualifying question, such as budget or timing. The aim is to open the conversation quickly and collect useful detail. Anything the AI cannot answer confidently is left for the agent.