New listings entered once in the CRM are automatically formatted and published across all the firm's property portals.
Typical results
1×
entered once, published everywhere
6 hrs
of manual posting saved weekly
100%
consistent details across portals
Minutes
from CRM entry to live on every portal
Figures reflect typical results for this kind of automation.
The challenge
Each new property had to be re-entered by hand on several portals. The work was slow and details often differed between sites.
Before and after
Time to publish one listing everywhere
−89%Manual posting per week
−86%Listings with mismatched details
−100%The automation
We built a sync engine that takes a listing from the CRM, adapts the photos and text to each portal's format, and posts it everywhere at once, updating or removing it when the listing changes.
How it works
- 01
Listing entered once
The agent enters the property in the CRM — a single time.
- 02
Sync engine picks it up
The flow detects the new listing and prepares it for publication.
- 03
Adapted to each portal
Photos and text are reformatted to match each portal's requirements.
- 04
Published everywhere at once
The listing goes live across all the firm's portals within minutes.
- 05
Changes stay in sync
Price updates and removals propagate automatically, so no stale listing is left behind.
Starts from
- New listing
Delivers
- Live on portals
The impact
The team saved several hours of manual posting each week and listings stayed consistent across all portals.
Questions about this automation
How does one listing get adapted for different portals?
Each portal has its own rules for photo count, image size, text length and required fields. The sync step maps the CRM listing to each portal's format once, resizes and orders photos as needed, and trims the description to fit, so the same property appears correctly on every site.
What happens when the price changes or the property sells?
Any change saved in the CRM, such as a new price, updated photos or a status change to sold, triggers the same sync. The flow updates or removes the listing on every connected portal within minutes, so buyers don't keep calling about a property that is already gone.
What is needed to connect the portals?
The firm needs a CRM that holds its listings and access to each portal's upload method, usually an API or a structured feed. Portal fields are mapped to CRM fields one time. Simple automations like this are usually live within days, with more portals added later as needed.