Quick-service restaurant chains often launch promos slowly and barely measure them. Automating the full lifecycle, with channel-unique codes pushed to email, SMS and social and POS redemptions feeding a live cost-per-redemption dashboard, cuts setup from two days to about twenty minutes.
Typical results
9/mo
Promos launched, up from 2
-36%
Cost per redeemed offer
100%
Redemptions attributed to channel
Figures reflect typical results for this kind of automation.
The challenge
Every promotion took two days of manual work: creating codes in the POS, briefing an agency for social, building the email, loading the SMS list. Worse, all channels shared one generic code, so nobody knew whether a redemption came from Instagram or SMS — and marketing budget was allocated on gut feeling across eleven branches.
Before and after
Campaign setup time
−98%Promos launched per month
4.5×Cost per redeemed offer
−36%The automation
We built a Make workflow that starts from a short campaign brief. It mints a unique code per channel, registers each in the POS, and pushes ready-made creative to email, SMS, and the chain's social scheduler in one run. Every redemption is matched back to its source channel in real time, and a dashboard shows spend, redemptions, and cost per redeemed offer — per channel, per branch — updated hourly.
How it works
- 01
One-click brief
Marketing fills a short form: the offer, dates, channels, and budget. That's the whole setup.
- 02
Codes minted
A unique promo code per channel is generated and registered in the POS automatically.
- 03
Multi-channel push
Email, SMS, and social posts go out in one run, each carrying its own trackable code.
- 04
Redemptions flow back
Every POS redemption is matched to its source channel in real time.
- 05
Live dashboard
Cost per redeemed offer updates hourly per channel and branch, so budget shifts to what works.
Starts from
- Campaign brief
- Channel-unique codes
Delivers
- Email, SMS & social push
- POS redemptions matched
- Cost-per-redemption dashboard
The impact
Campaign setup fell from two days to twenty minutes, and the chain went from two promos a month to nine. With true channel attribution, budget moved to what converts — cost per redeemed offer dropped 36%, and SMS, previously an afterthought, now drives the strongest redemption rates.
Questions about this automation
What does marketing fill in to launch a promotion?
A short campaign brief with the offer, dates, channels and budget. From that form the workflow mints a unique code for each channel, registers every code in the POS and pushes the ready creative to email, SMS and the social scheduler in one run, so setup takes minutes.
How are redemptions tied back to each channel?
Each channel carries its own code, so every POS redemption can be matched to its source in real time. The match is stored per branch, which shows whether a redemption came from SMS, email or a social post. A single shared code across channels would hide that source.
What does the cost-per-redemption dashboard show?
It shows spend, redemptions and cost per redeemed offer for every channel and branch, updated hourly. Marketing can see during a campaign which channel converts and shift budget accordingly. This is a multi-step build, usually rolled out in stages, starting with code generation and POS registration.