Sales & MarketingSimple automationOne job done end to end in a single path: a trigger, then a short fixed sequence of actions across 2–3 apps (a reminder flow, form to CRM, a scheduled report). Simple automations are usually live within days.

Automated review requests that grow online reputation

For: Local services business

Typical impact

3× more online reviews

After every completed job, satisfied customers receive a timely, friendly request to leave a review, steadily building the business's online reputation.

Typical results

100%

Of completed jobs get a request

0

Manual reminders to remember

1 tap

From WhatsApp to the review page

Figures reflect typical results for this kind of automation.

The challenge

The business knew reviews drove new customers but rarely remembered to ask for them. The few requests sent by hand were inconsistent and easy to forget.

Before and after

Before With the automation

New reviews per month

3×
4 reviews
12 reviews

Customers asked for a review

6.7×
15%
100%

Average public rating

+12%
4.1 stars
4.6 stars

The automation

We built a Make flow that triggers when an order is marked complete, waits a short period, and sends the customer a personalized WhatsApp message with a direct review link. Happy responses are guided to public platforms while concerns are routed privately to the owner.

How it works

  1. 01

    Job marked complete

    Closing the order in the system is the only trigger needed.

  2. 02

    A short, friendly wait

    The flow pauses briefly so the request lands at the right moment.

  3. 03

    Personalized WhatsApp

    The customer gets a warm message with a direct link to leave a review.

  4. 04

    Happy voices amplified

    Satisfied customers are guided to the public platforms where reviews matter.

  5. 05

    Reputation compounds

    A steady stream of fresh reviews lifts the rating and attracts new local customers.

Starts from

  • Order completed

Delivers

  • Review link
  • Public review

The impact

The business now collects about three times as many reviews each month, its rating has improved, and the steady stream of feedback attracts more local customers.

Questions about this automation

How long after a job does the review request go out?

The business sets the delay. A common choice is a few hours after the job is marked complete, so the customer has seen the result and still remembers the visit. Requests can be held overnight so nobody receives a message late in the evening, and each customer is asked only once per job.

What happens when a customer replies with a complaint?

Every customer gets the same direct link to the public review page. If a reply to the message mentions a problem, the flow routes it privately to the owner with the job details attached, so the issue can be handled personally and quickly instead of sitting unread in a shared inbox.

What does the business need in place to start?

It needs a system where jobs are marked complete, such as a booking tool, a CRM or a spreadsheet, plus a WhatsApp Business number and the link to its review page. The flow reads the customer's name and phone from the job. Simple automations like this are usually live within days.

Sales & Marketing

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