A strategist types a keyword into a form; the automation analyzes the top-ranking pages with AI, drafts a structured brief in Google Docs, and opens a writer task with a deadline. Briefs that took three hours now take twelve minutes.
Typical results
64
Briefs delivered monthly
15x
Faster brief production
+38%
Client content output
Figures reflect typical results for this kind of automation.
The challenge
Every article started with a strategist spending three hours dissecting the SERP by hand — reading competitor pages, listing subtopics, guessing word counts, formatting a brief. With dozens of clients, briefs became the bottleneck: writers sat idle waiting, deadlines slipped, and brief quality swung wildly depending on who wrote it and how rushed they were.
Before and after
Time per brief
−93%Briefs per month
2.9×Strategist hours on briefs
−80%The automation
We automated the whole pipeline. A keyword entered in one form triggers a scenario that fetches the top-ranking pages, then has an AI model extract their structure, shared subtopics, questions answered, and gaps left open. The output lands as a structured Google Docs brief — H2/H3 outline, target word count, entities to cover, internal link suggestions — and a writer task opens automatically with the brief attached and a deadline set by the content calendar.
How it works
- 01
Keyword in
A strategist enters a target keyword and audience into one form — that's the whole manual input.
- 02
SERP analyzed
The automation fetches the top-ranking pages and AI extracts their structure, subtopics, questions, and gaps.
- 03
Outline drafted
A structured Google Docs brief is generated: H2/H3 outline, word count target, entities, internal links.
- 04
Human polish
The strategist reviews and adjusts the brief in about twelve minutes instead of building it for three hours.
- 05
Writer task opens
A task with the brief attached and a calendar-set deadline lands on the writer's board automatically.
Starts from
- Target keyword form
- Top-ranking pages
Delivers
- Structured Google Docs brief
- Writer task with deadline
- Strategist review ping
The impact
Brief production went from three hours to twelve minutes of strategist review, and monthly output climbed from 22 briefs to 64 without new hires. Writers stopped waiting, client content volume grew 38%, and briefs now follow one consistent structure that keeps quality steady across every account.
Questions about this automation
What does the strategist need to enter to get a brief?
Only a target keyword and a short audience note in one form. The automation fetches the top-ranking pages for that keyword, and an AI step extracts their headings, shared subtopics, questions answered and gaps. The rest of the brief, from the H2 and H3 outline to the word count target, is drafted from that analysis.
Can the brief follow our own template and style rules?
Yes. The Google Docs output is built from a template the agency defines, with fixed sections such as outline, target word count, entities to cover and internal link suggestions. House rules, like tone notes or topics to avoid for an account, can be added to the AI instructions so every brief follows one consistent structure.
Does a person still review the brief before a writer starts?
Yes. The strategist gets a review ping and adjusts the draft, which usually takes minutes instead of hours. Once the brief is ready, a writer task opens on the team's board with the document attached and a deadline taken from the content calendar. Simple automations like this are usually live within days once the brief template is agreed.