After a treatment, before-and-after photos go to a folder linked to the appointment, and the client is asked on WhatsApp to share with face, share cropped or keep private. The answer is timestamped, and cleared photos reach the manager with an AI-drafted caption.
Typical results
100%
Posted photos with a timestamped consent on file
≈4 hrs/wk
Manager time on consent and captions saved
≈1 day
From treatment to a post ready for approval
Figures reflect typical results for this kind of automation.
The challenge
Before-and-after photos are the clinic's strongest marketing, yet most sit unused on staff phones. Consent is asked out loud or not at all, nobody can show later what a client agreed to, and the manager hesitates to post anything. The few photos that are used get captions written late at night, and private images stay on personal devices.
Before and after
Photos cleared for posting per month
3×Manager time on consent and captions per week
−80%Days from treatment to a post ready to approve
−86%The automation
The aesthetician uploads photos to a folder tied to the appointment, and an automation in Make sends the client a WhatsApp consent request with three choices: share with face, share cropped or keep private. The answer is saved on the client profile with a timestamp. Cleared photos move to the marketing folder, cropped ones are flagged for a face-free crop, and OpenAI drafts a caption the manager approves or edits. Private photos stay in the client record.
How it works
- 01
Photos uploaded after treatment
The aesthetician uploads before-and-after photos from a phone to a folder linked to the client's appointment.
- 02
Consent request on WhatsApp
The client gets a WhatsApp message with three choices: share with face, share cropped or keep private.
- 03
Answer stored with a timestamp
The choice is saved on the client profile with the date and time, and the photos are tagged with it.
- 04
Caption drafted for approval
Cleared photos move to the marketing folder, cropped ones are flagged for a face-free crop, and AI drafts a caption for the manager to approve.
- 05
Private photos stay private
Photos marked private stay in the client record only, and the client can change the answer later in the same chat.
Starts from
- Before-and-after photos
- Linked appointment
Delivers
- Consent on client profile
- Cleared photos for marketing
- AI caption for approval
The impact
Roughly three times as many photos are cleared for posting, because every client is asked the same way right after the visit. Each posted image has a timestamped consent on file, the manager saves about 4 hours a week, and client photos move off staff phones into the client record.
Questions about this automation
Can a client change their mind after giving consent?
Yes. The client can reply in the same WhatsApp chat at any time, and the new choice replaces the old one with a fresh timestamp. If the answer becomes keep private, the photos are pulled from the marketing folder and the manager is alerted to any post already published.
Where are the photos stored?
Photos are uploaded straight into a folder linked to the appointment in the clinic's Google Drive or booking system, so they don't need to stay on the aesthetician's phone. Only photos with a share answer are copied to the marketing folder, and client folders stay limited to the clinic team.
Does anything get posted automatically?
No. The AI caption is a draft, and the manager approves or edits each post before it goes out. The clinic sets the caption tone and words to avoid, such as medical claims. This is a multi-step build, usually rolled out in stages, starting with consent before captions are added.