A bridal inquiry with the date, venue and party size is checked against six artists' calendars and answered with an itemized quote in minutes. Acceptance opens a contract and a 30% deposit link, books the trial, and a week out builds each artist's day-of timeline.
Typical results
≈25%
More inquiries turn into booked wedding days
≈5 hrs/wk
Owner admin time on quotes and scheduling saved
30%
Deposit paid before a wedding date is held
Figures reflect typical results for this kind of automation.
The challenge
Bridal inquiries arrive through the website, Instagram and email, and the owner answers each one by hand after checking six artists' calendars and working out per-person prices and travel. Quotes take two days, and brides who wrote to several teams have often booked elsewhere by then. Contracts, deposits, trial dates and day-of schedules sit in separate threads.
Before and after
Hours from inquiry to quote
−99%Inquiries booked out of every 40
+25%Owner hours per week on booking admin
−71%The automation
An inquiry form captures the wedding date, venue, ceremony time, party size and services per person. The automation checks the artists' calendars and sends an itemized quote with per-person prices and a travel fee within minutes. Accepting it opens a contract for e-signature and a 30% deposit link. Payment blocks the date and books a trial 6 to 8 weeks out. A week before the wedding, each artist gets a day-of timeline built back from the ceremony time.
How it works
- 01
Inquiry with wedding details
The form collects the wedding date, venue, ceremony time, party size and the services each person wants.
- 02
Calendar check and quote
Artist calendars are checked for the date, and an itemized quote with per-person prices and a travel fee goes out within minutes.
- 03
Contract and 30% deposit
Accepting the quote opens a contract for e-signature and a deposit link. The date is held once the deposit is paid.
- 04
Trial session booked
A hair and makeup trial is booked 6 to 8 weeks before the wedding with the lead artist.
- 05
Day-of timeline
A week before, a timeline is built back from the ceremony time, and each artist gets their start times and the address.
Starts from
- Wedding inquiry form
- Artist calendars
Delivers
- Itemized quote in minutes
- Contract and 30% deposit
- Day-of artist timeline
The impact
Quotes go out in about 10 minutes instead of two days, and roughly 25% more inquiries become booked weddings, from about 12 in every 40 to 15. The owner saves around 5 hours a week of admin, every held date carries a deposit, and artists arrive with a clear schedule.
Questions about this automation
How are per-person prices and travel fees calculated?
The team keeps its price list in a Google Sheets tab: bride, bridesmaid, mother of the bride, add-ons such as lashes or extensions, and a travel fee by distance band from the studio. The quote adds up the services each person selected, and a minimum booking value or an early-start surcharge can be applied by rule.
What if not enough artists are free on the requested date?
If fewer artists are free than the party needs, the inquiry is held back from auto-quoting. The owner gets an alert with the gap, such as two artists free for a party of eight, and can add a freelance artist or send a polite decline from a ready template. Fully booked dates get the decline right away.
Which tools does it connect to?
Inquiries come from a website form or Typeform, availability from Google Calendar, contracts go through an e-signature tool such as DocuSign, and deposits through Stripe or the local card processor. Make runs the steps, and WhatsApp or email carries the messages. This is a multi-step build, usually rolled out in stages.