A cart left at checkout now triggers a timed WhatsApp sequence — a gentle reminder with photos of the exact items and a one-tap checkout link — while an AI agent answers sizing questions on the spot. 29% of abandoned carts come back as paid orders.
Typical results
45 min
From abandonment to first nudge
78%
Sizing questions handled by AI
+11%
Monthly revenue
Figures reflect typical results for this kind of automation.
The challenge
Seven out of ten carts at the boutique never made it to payment. The team's only recovery tool was a generic email that landed five hours later, converting about 3% of abandoners. Sizing doubts — the number-one reason shoppers hesitated — went unanswered until the customer had already bought elsewhere.
Before and after
Abandoned carts recovered
9.7×First recovery touch
−85%Sizing questions answered pre-purchase
The automation
We connected the store's cart events to a WhatsApp Business API sequence built in Make. Forty-five minutes after abandonment, the shopper receives a friendly reminder with photos of her exact items and a one-tap link that restores the cart. An OpenAI-powered agent answers sizing and fit questions instantly from the boutique's size charts, and every reply, recovery and conversation is logged to the CRM. The sequence stops the second an order is placed.
How it works
- 01
Cart left behind
A shopper abandons checkout and the store's cart event fires the recovery flow.
- 02
Timed sequence fires
Forty-five minutes later, a WhatsApp reminder arrives with photos of her exact items.
- 03
AI answers doubts
Sizing and fit questions get instant answers drawn from the boutique's size charts.
- 04
One-tap checkout
A single link restores the cart exactly as it was left, ready to pay.
- 05
Stops on purchase
The sequence halts the second an order lands, and everything logs to the CRM.
Starts from
- Abandoned carts
- Size charts & catalog
Delivers
- Timed WhatsApp nudges
- One-tap checkout link
- CRM recovery log
The impact
Typically, around 29% of abandoned carts convert into paid orders, up from 3% with email alone, adding roughly 11% to monthly revenue. The AI agent resolves about 78% of sizing questions without staff, and the boutique answers shoppers in seconds instead of never.
Questions about this automation
How does the store know a cart was abandoned?
The store sends a checkout event whenever a shopper enters contact details and leaves without paying. The flow waits a set time, such as forty-five minutes, and checks again that no order was placed before sending anything. Only shoppers who gave WhatsApp consent receive the message, and the rest can get an email.
How does the AI agent answer sizing questions?
When a shopper replies, an OpenAI model reads the question and answers only from the store's own size charts, fit notes and product details. If the question is about something outside that material, such as a custom order or a complaint, the conversation is handed to a team member with the cart attached.
When does the recovery sequence stop?
It stops the moment an order is placed, when the shopper asks to stop, or after the last scheduled reminder, usually two or three messages in total. Every message, reply and recovered order is logged to the CRM for reporting. This is a multi-step build, usually rolled out in stages.