Stock levels sync in real time between the store, marketplaces and the physical POS. A sale anywhere updates everywhere — ending oversold orders, angry refunds and the nightly manual count.
Typical results
0
oversold orders once live
4
channels synced in real time
10 hrs
weekly stock admin saved
Seconds
for a sale anywhere to update everywhere
Figures reflect typical results for this kind of automation.
The challenge
Selling on a webshop, two marketplaces and a physical store meant four inventory truths. Fast-moving items oversold constantly, refund apologies became routine, and marketplace ratings suffered from cancellations the team couldn't prevent.
Before and after
Oversold orders per month
−100%Hours reconciling stock counts per week
−95%Marketplace rating
+21%The automation
We wired every channel to a single source of truth: any sale, return or manual adjustment updates all other channels within seconds. Safety thresholds per SKU prevent racing on the last unit, low-stock alerts trigger reorder tasks with the right supplier attached, and a channel report shows where each product actually sells.
How it works
- 01
A sale happens anywhere
Webshop, marketplace or the POS in the physical store — every sale enters the same flow.
- 02
Single source of truth updated
The central inventory adjusts the moment a sale, return or manual correction lands.
- 03
Every channel syncs in seconds
All other channels receive the new stock level within seconds.
- 04
Safety thresholds guard the last unit
Per-SKU buffers stop two channels racing on the same final item.
- 05
Low stock triggers a reorder
Alerts open reorder tasks with the right supplier attached — before the stockout, not after.
Starts from
- Online store
- Marketplaces
Delivers
- Unified inventory
- Low-stock alerts
- Channel report
The impact
Oversold orders typically stop once every channel shares one stock count. Marketplace ratings recover as cancellations disappear, reordering happens before stockouts instead of after, and the team gets back around ten hours a week previously spent reconciling counts.
Questions about this automation
Which sales channels can share one inventory?
A webshop such as Shopify or WooCommerce, the main marketplaces and an in-store POS can all be connected, as long as each exposes stock through an API. One system holds the true count, usually the store or an inventory database, and every other channel receives updates from it within seconds of a sale.
How do safety thresholds prevent overselling the last units?
Each SKU can carry a buffer, so when stock falls to a set number, such as two units, the item shows as sold out on the slower channels and stays available only where updates are fastest. This stops two channels from selling the same final item at the same moment.
What happens to returns and manual stock corrections?
A return that is received and checked adds the unit back to the central count, and a manual adjustment after a stocktake is entered once and pushed to every channel. Each change is logged with its source for later checks. This is a multi-step build, usually rolled out in stages.