CommerceSimple automationOne job done end to end in a single path: a trigger, then a short fixed sequence of actions across 2–3 apps (a reminder flow, form to CRM, a scheduled report). Simple automations are usually live within days.

Timed post-purchase review collection

For: Online beauty store

Typical impact

3× more product reviews

Customers are invited to review their purchase at the right moment after delivery, steadily increasing the flow of authentic reviews.

Typical results

+0.4

lift in average rating

100%

of buyers invited at the right moment

0

review requests sent by hand

Figures reflect typical results for this kind of automation.

The challenge

The store rarely collected reviews because requests were sent by hand and inconsistently, leaving most products with little social proof.

Before and after

Before With the automation

Product reviews collected per month

3×
15 reviews
45 reviews

Products with recent reviews

3.3×
20%
65%

Hours spent requesting reviews per month

−100%
3 hrs
0 hrs

The automation

We set up an automation that, a few days after delivery, sends a personalized review request by email and WhatsApp with a one-tap link to leave feedback.

How it works

  1. 01

    Delivery confirmed

    The flow starts when the carrier marks the order delivered.

  2. 02

    The right moment

    A few days pass — enough time to try the product, not enough to forget it.

  3. 03

    Personalized request

    The customer receives a friendly email and WhatsApp message about the product they bought.

  4. 04

    One-tap feedback

    A single tap opens the review form — no login hunt, no friction.

  5. 05

    Social proof compounds

    Reviews land steadily, ratings climb, and new shoppers decide with confidence.

Starts from

  • Order delivered
  • Customer

Delivers

  • Review request
  • Published review

The impact

The store now collects about three times more reviews, strengthening trust and helping new shoppers decide.

Questions about this automation

How long after delivery does the request go out?

The delay is set per product type, since a skincare product needs longer to try than a phone case. A common starting point is five to seven days after the carrier marks the order delivered. If the customer already left a review or has an open support ticket, the request is skipped for that order.

Which review platforms does it work with?

The one-tap link can open the store's own product review form, a review app the store already uses, or a public profile such as Google reviews. Each request names the exact product that was bought, and a single reminder can follow if there is no response after a few days.

Does this follow review platform rules and messaging consent?

Yes. Requests go to every eligible customer without filtering for happy ones, and no reward is tied to a positive rating. WhatsApp messages go only to customers who opted in, using approved templates, and everyone else gets the email. Simple automations like this are usually live within days.

Commerce

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