One recalled batch number pulls every affected order in seconds. Customers get WhatsApp and email notices with return instructions, acknowledgments are logged automatically, and a regulator-ready compliance report builds itself. A recall covering about 1,240 buyers can be fully notified within three hours.
Typical results
1,240
Affected orders identified instantly
92%
Acknowledgments logged in 72 hrs
1 hr
Regulator report exported
Figures reflect typical results for this kind of automation.
The challenge
For a baby-products importer, a recall is the nightmare scenario: safety, liability and the regulator's clock all ticking at once. Done by hand, a recall takes two weeks of cross-referencing batch numbers against orders and calling customers one by one, with no reliable record of who was actually reached, exactly what the regulator demands.
Before and after
Time to notify all affected buyers
−99%Acknowledgments formally logged
Regulator report preparation
−99%The automation
We linked batch numbers to orders at fulfillment, so a recall starts with one entry: the affected batch. The automation pulls every buyer and sends WhatsApp and email notices with photos, return instructions and a prepaid courier option. Every delivery, read receipt and acknowledgment is logged; anyone silent after 48 hours is escalated to a call list. A compliance report — who was notified, when, through which channel, with what response — exports instantly.
How it works
- 01
Batch entered
The recalled batch number is entered once; batch-to-order links do the rest.
- 02
Buyers pulled
Every affected order and contact surfaces in seconds — 1,240 in this recall.
- 03
Notices go out
WhatsApp and email notices carry photos, return steps and a prepaid courier option.
- 04
Responses logged
Deliveries, reads and acknowledgments log automatically; silence escalates to a call list.
- 05
Report exported
A complete compliance trail — who, when, which channel, what response — exports for the regulator.
Starts from
- Recalled batch number
- Batch-to-order links
Delivers
- WhatsApp & email notices
- Prepaid return pickups
- Compliance report
The impact
In a recall covering about 1,240 buyers, every affected order is identified in seconds and every buyer is notified within three hours, against roughly two weeks by hand. Around 92% acknowledge within 72 hours, the rest go to a call list, and the regulator's report exports in an hour instead of five days.
Questions about this automation
How does the automation know which customers bought the recalled batch?
Batch numbers are linked to orders at fulfillment, usually by scanning the batch when items are picked or packed. When a recall starts, entering the affected batch returns every order and contact that received it within seconds, including orders from different sales channels that share the same fulfillment records.
What happens if a customer does not respond to the notice?
Every notice is tracked for delivery, read status and acknowledgment. Customers who have not acknowledged after a set period, such as 48 hours, move to a call list for staff, and the outcome of each call is logged in the same record, so every unreached buyer has a clear next step.
What does the compliance report contain?
The report lists every affected customer, when and through which channel they were notified, whether they read and acknowledged the notice, and whether a return pickup was booked. It exports as a spreadsheet or PDF for the regulator. This is a multi-step build, usually rolled out in stages and tested with a mock recall.