A role approved in the ATS now publishes itself to twelve job boards and social channels in five minutes, each with a tracked apply link — so every application flows back source-tagged and the agency finally knows which channels deliver.
Typical results
5 min
Role approved to live everywhere
100%
Applications source-tagged
+45%
More applicants per role
Figures reflect typical results for this kind of automation.
The challenge
Every new role meant hours of copy-paste: reformatting the posting for each job board's fields and limits, logging into twelve dashboards, and publishing one by one — often stretched over two days. The team burned fourteen hours a week on posting alone, and nobody tracked where applicants came from, so the agency kept paying for boards that produced nothing.
Before and after
Hands-on time to publish a role
−98%Recruiter posting hours weekly
−93%Applicants per role
+45%The automation
We built a Make scenario that fires when a role is approved in the ATS. AI adapts the posting to each channel's format — titles, character limits, hashtags for social — and publishes to all twelve via API, each with its own tracked apply link. Incoming applications are matched back to their source and logged on the candidate record, feeding a live cost-per-applicant view by channel.
How it works
- 01
Role approved
A recruiter approves the role in the ATS and the Make scenario fires instantly.
- 02
Posting adapted per channel
AI reformats the title, description and tags to fit each job board's fields and each social network's tone.
- 03
Published everywhere
All twelve channels go live via API in five minutes, each with its own tracked apply link.
- 04
Sources flow back
Every application is matched to its channel and logged on the candidate record in the ATS.
- 05
Spend gets accountable
A live view of applicants and cost per channel shows which boards earn their fee.
Starts from
- Role approved in ATS
- JD template & role details
Delivers
- 12 job boards & socials
- Tracked apply links
- Source logged in ATS
The impact
A role now goes live on twelve channels in five minutes instead of four hours of manual posting. Applicants per role are up 45%, every application arrives source-tagged, and recruiters spend their reclaimed hours screening candidates instead of wrestling with job-board dashboards.
Questions about this automation
Which job boards and social channels can it publish to?
Any board or network with a posting API or a structured feed can be connected, along with company pages on LinkedIn, Facebook and Instagram. Boards without an API can receive a formatted posting by email. The channel list is set per role type, so a senior role and a volume role can go to different places.
How are applicants traced back to their source?
Each channel gets its own tracked apply link. When a candidate applies, the automation reads the link's source tag and writes it to the candidate record in the ATS. A live view then shows applicants, interviews and placements per channel, alongside what each board costs.
Can a recruiter review the AI-adapted posting before it goes live?
Yes. The adapted versions can be sent for a quick review before publishing, or published directly for roles that use an approved template. Edits, closures and refreshes in the ATS then update every channel. A multi-step build like this is usually rolled out in stages, adding channels one group at a time.