Marketing fills one master sheet, and the automation pushes weekly offers, photos and holiday hours to every branch's Google Business Profile and pulls every new review into a shared response queue with AI-drafted replies. Profile actions typically triple within a few months.
Typical results
1 day
Review response time
12
Branches synced weekly
6 hrs/wk
Marketing time saved
Figures reflect typical results for this kind of automation.
The challenge
With twelve studios, keeping Google Business Profiles current was a part-time job nobody owned. Offers expired weeks ago, holiday hours were wrong, half the branches hadn't posted in months, and reviews sat unanswered for days. Local search rankings slipped, and members showed up to locked doors on holidays.
Before and after
Monthly profile actions
3×Review response time
−83%Branches posting weekly
4×The automation
We connected a single master Google Sheet to all twelve Business Profiles through the Google Business Profile API and Make. Marketing fills one row per branch — weekly offer, photo, hours — and the scenario publishes posts, uploads images, and syncs special hours automatically every Monday. New reviews from every location stream into one shared queue where AI drafts an on-brand reply, and a manager approves it with one click.
How it works
- 01
One master sheet
Marketing fills a single Google Sheet — weekly offer, photo, and hours for each branch.
- 02
Push every Monday
Make publishes posts, uploads photos, and syncs special hours to all twelve profiles via the Google Business Profile API.
- 03
Reviews stream in
Every new review from every location lands in a shared queue with an AI-drafted, on-brand reply.
- 04
Approve and respond
A manager tweaks or approves the draft, and the reply posts to the profile in one click.
- 05
Track what works
A monthly report compares calls, direction requests, and clicks per branch and per offer.
Starts from
- Master content sheet
- Branch photos & offers
Delivers
- 12 branch profiles updated
- Shared review queue
- Monthly insights report
The impact
Every branch now posts fresh content weekly, holiday hours are always right, and reviews get answered within a day instead of six. Profile actions — calls, direction requests, website clicks — tripled from about 1,400 to 4,200 a month, and the marketing team reclaimed six hours a week.
Questions about this automation
How does one sheet update every Business Profile?
Marketing fills one row per branch in a Google Sheet with the weekly offer, a photo and any special hours. Every Monday a Make scenario reads the sheet and publishes posts, uploads images and syncs hours through the Google Business Profile API, so all twelve locations update in the same run.
Are the AI-drafted review replies posted automatically?
No. New reviews from every location land in one shared queue, where AI drafts a reply in the brand's tone that responds to what the reviewer wrote. A manager edits or approves the draft, and only then is the reply posted to the right profile, so a person signs off on every public response.
What does the monthly insights report track?
It compares calls, direction requests and website clicks per branch and per offer, pulled from each profile's insights. Marketing can see which offers drive real actions and which branches need attention. This is a multi-step build, usually rolled out in stages, starting with the weekly posting.