Career-fair leads used to be a box of paper forms typed up three weeks too late. Now booth QR codes feed the ATS directly, AI emails matched roles the same day, and interested candidates book their own interviews — converting five times more leads.
Typical results
Same day
First contact, from 18 days
32
Interviews booked per fair
100%
Leads tagged to source
Figures reflect typical results for this kind of automation.
The challenge
The manufacturer works six engineering career fairs a year, collecting around 160 leads at each. Details were scribbled on paper forms, typed into the ATS weeks later, and first contact averaged 18 days — an eternity for sought-after engineers. Barely 4% of leads ever reached an interview, and the booth investment was impossible to justify.
Before and after
Leads reaching an interview
5×Days to first contact
−94%Interviews booked per fair
5.3×The automation
We put a QR code on the booth that opens a 60-second mobile form, landing each candidate in the ATS instantly, tagged to the fair. That evening, AI matches their degree and interests against open roles and sends a personal thank-you with the top three. Interested candidates answer knockout questions and book an interview slot straight from recruiters' live calendars — and a per-fair dashboard tracks leads, interviews, and hires so every booth proves its worth.
How it works
- 01
Scan at the booth
Candidates scan a QR and complete a 60-second form; the lead lands in the ATS tagged to the fair.
- 02
Matched same day
AI matches degree and interests to open roles; a thank-you with the top three arrives that evening.
- 03
Self-serve screening
Interested candidates answer knockout questions and pick an interview slot from live calendars.
- 04
Recruiter shortlist
Recruiters open Monday morning to booked interviews instead of a box of paper forms.
- 05
ROI per fair
A dashboard tracks leads, interviews and hires per event, so every booth proves its worth.
Starts from
- Booth QR scans
- 60-second candidate form
Delivers
- Same-day matched-roles email
- Self-serve interview slots
- ATS pipeline by fair
The impact
Lead-to-interview conversion jumps from 4% to 20%, five times more fair leads converted, with 32 interviews booked per fair instead of six. First contact happens the same evening rather than 18 days later, and hires can close before competitors have even sorted their paper forms.
Questions about this automation
What does a candidate fill in at the booth?
They scan a QR code and complete a short mobile form, about 60 seconds long, with contact details, degree, graduation year and areas of interest. They can attach a CV but do not have to. The record lands in the ATS immediately, tagged with the fair it came from.
How does the AI pick which roles to suggest?
It compares the candidate's degree, experience level and stated interests with the requirements of open roles in the ATS and picks the closest three. That evening the candidate gets a personal thank-you email with those roles. Recruiters can adjust the matching rules or exclude roles that are not hiring from fairs.
How do interested candidates get to an interview?
The email links to a few knockout questions. Candidates who pass pick an interview slot from the recruiters' live calendars, and the booking is written back to the ATS. A dashboard then counts leads, interviews and hires for each fair. This is a multi-step build, usually rolled out in stages, starting with the booth form and ATS sync.