Production-line candidates apply by phone, not CV — and nearly half their calls used to ring out after hours. An AI voice agent now answers every call, asks the knockout questions, and books interviews on the spot, capturing 60% more applicants.
Typical results
100%
Calls answered, 24/7
44%
Applications outside office hours
4 min
Call to booked interview
Figures reflect typical results for this kind of automation.
The challenge
The bakery recruits packers and machine operators through flyers, radio spots, and word of mouth — an audience that calls instead of emailing CVs. The hotline was an office phone answered until 16:00; only 55% of calls were picked up, evening and weekend callers got voicemail, and 50 applicants a month made it into the funnel while production lines ran short.
Before and after
Calls answered
+82%Applicants captured monthly
+60%The automation
We deployed an AI voice agent on the hiring hotline. It answers within seconds around the clock, holds a natural conversation to capture name, contact details, and shift availability, and asks the role's knockout questions — eligibility, transport, physical requirements. Qualified callers choose an interview slot read from the live calendar and receive an SMS confirmation; the transcript and a structured record land in the ATS, and unusual cases flag HR for a callback.
How it works
- 01
Every call answered
The AI agent picks up in seconds — days, nights and weekends — in a natural conversation.
- 02
Details captured
Name, contact details, location and shift availability are collected without a single form.
- 03
Knockout questions
Eligibility, transport and physical requirements are checked in the flow of the call.
- 04
Interview booked
Qualified callers pick a slot read from the live calendar and get an SMS confirmation.
- 05
Filed to the ATS
The transcript and a structured record land in the ATS; edge cases flag HR for a callback.
Starts from
- Hotline calls, 24/7
- Flyer & radio campaigns
Delivers
- Booked interviews
- Structured ATS records
- SMS confirmations
The impact
Every call is now answered — up from 55% — and 44% of applications arrive outside office hours, calls the bakery never used to receive. Monthly applicants grew from 50 to 80, a 60% lift, and a qualified caller walks away with a booked interview in four minutes.
Questions about this automation
What does the AI voice agent ask callers?
It collects name, contact details, location and shift availability in a natural conversation, then asks the role's knockout questions, such as work eligibility, transport to the site and physical requirements. The questions are set per role, and the agent answers common questions about pay range, shifts and location from an approved script.
How are interviews booked during the call?
When a caller qualifies, the agent reads open slots from the recruiters' live calendar and offers a few options. The chosen slot is booked straight away, and the caller gets an SMS confirmation with the date, time and directions to the site. A reminder can go out the day before.
What happens with calls the agent cannot handle?
Every call produces a transcript and a structured record in the ATS. Calls with unusual answers, unclear audio or questions outside the script are flagged for HR, who get a callback task with the transcript attached. This is a multi-step build, usually rolled out in stages, starting with call capture and ATS records.